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The Aerie

This is where we share our thoughts about the paranormal romance genre and other industry related ideas.

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4 Easy Steps to Successful Facebook Advertising

There are numerous ways to approach your social media marketing strategy regardless of whether you’re promoting your author brand or latest book series, but we know it can be challenging to swap back and forth between your author brain and your marketing brain. Designed ads are awesome and look great,…

5 Ways to Up Your Indie Author Newsletter Game

As an indie author, social media is excellent for reaching out to your audience, but don’t ignore the opportunity a solid newsletter strategy can offer. Email marketing typically has a high ROI compared to other sales channels. On average and across industries, every dollar spent on email marketing earns $36.…

Channeling Kombucha Girl

I am a late bloomer when it comes to romance novels. I’ve always loved reading, but I used to have a habit of burning through one genre or one author at a time. So it wasn’t until I was well into my 30s that I started reading romance. Erotica was…

Omegaverse 101

Omegaverse (OV) is a fiction genre set in worlds where there’s a biological hierarchy of alphas, betas and omegas—defined by fertility characteristics related to werewolf genre elements such as knotting and estrous cycles. Omegaverse themes can be traced back to the Supernatural fandom with a werewolf MM writing prompt in…

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