Author Archives: Rachel

4 Easy Steps to Successful Facebook Advertising

There are numerous ways to approach your social media marketing strategy regardless of whether you’re promoting your author brand or latest book series, but we know it can be challenging to swap back and forth between your author brain and your marketing brain. Designed ads are awesome and look great, but how do you knowContinue reading “4 Easy Steps to Successful Facebook Advertising”

5 Ways to Up Your Indie Author Newsletter Game

As an indie author, social media is excellent for reaching out to your audience, but don’t ignore the opportunity a solid newsletter strategy can offer. Email marketing typically has a high ROI compared to other sales channels. On average and across industries, every dollar spent on email marketing earns $36. But email marketing isn’t justContinue reading “5 Ways to Up Your Indie Author Newsletter Game”

Channeling Kombucha Girl

I am a late bloomer when it comes to romance novels. I’ve always loved reading, but I used to have a habit of burning through one genre or one author at a time. So it wasn’t until I was well into my 30s that I started reading romance. Erotica was great, but HEAs didn’t doContinue reading “Channeling Kombucha Girl”